Buttercreme: Logo, Branding Identity, and Menu Design
Buttercreme is a bakery that offers a wide variety of gourmet cupcakes, coffee, and other miscellaneous sweets.
The idea behind the the logo was for it to feel like it was somewhere in between an elegant bakery and comforting bakery, to make it feel that anyone is welcome at Buttercreme.
After researching other branding identities for cupcake shops, I noticed a lot of bright colors that felt almost like they were directed towards children exclusively. I wanted to create a brand that appeals to adults and children the same.
